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About Us

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Who We Are

At the Purebread, our commitment to you and the environment is safe food and sustainable production. We produce a range of over 30 nutritious and great tasting organic and gluten-free foods right here at our artisan bakery under the brand names Purebread, 4 Ever Free and the Gluten Free Goodies Company. You can find our products throughout New Zealand in supermarkets and stores, or you can order online and we will deliver to your door!

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History - 1975 - Now

“Proud to be totally owned and operated by a New Zealand family”
The size of the company has grown, the machines have gotten bigger and the brown paper bag may have changed but what’s inside is still delicious, pure and simple. We now produce a range of over 30 organic and gluten free foods as the range expanded from breads and pizza bases to include everything from nutritious organic breakfast cereals to tasty cakes and biscuits under the brands of Purebread, the Gluten Free Goodies Company and 4 Ever Free. Now with a new generation of ownership, Richard is excited to continue Robert’s legacy, sticking to his original principles of producing healthy, organic producing and reducing waste, and growing the business, introducing the benefits of fresh, organic bread to the next generation.

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Values

“People have been making bread for centuries using time-honoured techniques and we’re taking their lead.”
Fresh Is Best We deliver all our bread, both organic and organic gluten-free varieties, fresh to all stores in resealable bags. You can be sure that the only processes used to keep our bread fresh are natural ones. Good food = good health We believe organic food is better for you and better for the environment. Our organic status is our commitment to this fundamental principle.

Our Products

Highest Quality

Handmade

Made with passion by 300+ curators across the country.

100% Natural

Eat local, consume local, closer to nature.

Curated Products

Eat local, consume local, closer to nature.

Modern Farm

Made with passion by 300+ curators across the country.

Alway Fresh

Eat local, consume local, closer to nature.

Sustainable

Chemical free consumption IN and ON your body.

TESTIMONIALS​

What do you say about us​

Our Team

We Are The Best Team

Richard

Director

Richard

Director

How to place an Auto Ship Order

We’re excited to share how you can set up an AutoShip order for your favorite Purebread products with just a few simple steps! AutoShip ensures that your essentials are delivered to your doorstep regularly without any hassle. Here’s a quick guide to help you get started:

Step 1: Log in or Register

  • Visit the Purebread website and click on the Account icon at the top right.
  • If you have an account, simply log in with your username/email and password.
  • If you’re new, fill out the Register form with your email, password, and confirm your details.

Step 2: Add or Confirm a Payment Method

  • Once logged in, go to Payment Methods on the left sidebar of your account dashboard.
  • If you don’t have a saved payment method, click Add payment method to enter your card details securely.

Step 3: Set Up Your AutoShip Order

  • Navigate to the product you want and add it to your cart.
  • At checkout, select Enable Order Auto Ship to schedule your recurring delivery.
  • Choose the Renewal frequency (e.g., every week).
  • Under the payment section, select your saved card and ensure Enable Automatic Payments is checked.
  • Click Place order to complete the setup.

That’s it! You’re all set to receive your order at the chosen interval. AutoShip provides the convenience of having your essentials when you need them and saves time on reordering.

If you have any questions or need assistance, please don’t hesitate to reach out.

Happy ordering!

Best regards,
The Purebread Team

 

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By enabling Order Auto Ship, you can streamline your shopping experience. Here’s how it works:

  1. Basket Delivery: The products in your cart will be combined into a single basket for delivery.
  2. Flexible Scheduling: Choose your preferred delivery frequency. You can select intervals ranging from 1 to 10 weeks or 1 to 2 months.
  3. Convenience: Enjoy the convenience of automatic deliveries without the hassle of placing repeat orders.

Enable Order Auto Ship today to never run out of your favorite products!

To find your Autoship orders, simply follow these steps:

  1. Go to Your Account Page: Visit My Account.
  2. View Auto Ship Orders: All your Auto Ship orders can be found under the relevant section on your account page.

Check your account today to manage and review your Auto Ship orders with ease!